As the election cycle continues, the media simply cannot get enough of Barack Obama. Why shouldn't they however - Obama is a ratings goldmine. He has everything they are looking for in a candidate from his charisma and his liberal viewpoints shared by the general media, to the historical possibility of being the first minority President and simply being someone other than George W. Bush.
Having a preference of a candidate is, in itself, not a problem. Not actually admitting such and acting neutral however is. The media has been playing the PR game for Obama since the Democratic Primaries. As Obama's trip to the Middle East (his first since the surge began) is underway, we are reminded of the preferential treatment given to the mainstream media's chosen candidate.
Not only will his world tour be covered like a sitting President, rather than a candidate, all three network news anchors - Katie Couric (CBS,) Charles Gibson (ABC,) and Brian Williams (NBC) will be traveling with him on stops in Jordan, Israel and Germany, respectively. In the same regard, when Republican candidate John McCain made similar trips, the coverage was non-existent. While this story isn't meant to be a childish complaint about the world being "unfair" it is meant to simply point out discrepancies in journalistic standards.
The non-profit and non-partisan Project for Excellence in Journalism has done some research over the last month and found that Obama coverage has dwarfed that of McCain. In the same time period, an astounding seventy-seven percent of all stories had Obama playing an important role whereas the same could be said about McCain in only forty-eight percent. As mentioned earlier, there are many reasons for Obama to receive more coverage. However, PEJ's Tom Rosenstiel claims:
"No matter how understandable it is given the newness of the candidate and the historical nature of Obama's candidacy, in the end it's probably not fair to McCain."
Looking at the bigger picture, although the press is determined to have Obama elected, having the amount of coverage dedicated to him may turn out to be a bad thing. Even when stories are presented in the best possible light, having more time devoted to him may simply place Obama under the microscope, thereby generating an even bigger target for the opposition. Should he make a mistake while overseas, it may simply reiterate with voters his inexperience with foreign policy. John McCain was the benefeciary of the media in 2000, as was Howard Dean in 2004. The story didn't end well for either candidate those years.